URL Canonicalization Problem – Different URLs for the Same Page

This image shows two ways you might reach a given website’s home page. Each one is a different URL.

If your website accepts both, search engines may be unsure as to which URL is the correct one to index. They may index both of them. This is serious because it splits your ranking in half. Google will look at your website as if it is two separate websites, not one.

Correcting this problem should only be done only by a qualified webmaster. ...

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Do Not Buy Links

Many so-called SEO companies and bogus SEO “experts” offer packages of backlinks. The assumption is that these links will improve SEO, and place your website higher in search engine results.

Google’s policy is very clear. It is against Google Webmaster Guidelines to buy links:

What this means is that Google knows about the websites that your links will appear in. Many of them are called Link Farms, which are worthless websites that exist for no other reason than ...

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Do Not Use Flash or Any Kind of Entry Page

Flash is a technology that lets you create an artistic website with fades, dissolves and other effects. It is also used to create truly annoying websites where everything winks, blinks, dances, prances, fades and so on.

If you build your website so that it has an entry page based on Flash, it is common for such a page to do some kind of animation that the website owner thinks is worthy of an Academy Award, and when it is finished it ...

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Do Not Use Directory Submission Software

When was the last time you used a directory, of any kind, for any reason? Most people use Google, Yahoo! or Bing, and few people use the limited number of legitimate directories still available.

The danger with directory submission software is that you do not know the websites you will be submitted to, or their quality, or if anybody actually uses them.

An overwhelming number of so-called directories fit into the definition of link farms. If your website is blindly submitted to ...

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Do Not Use Images For Content

The image you see here is an example of the worst possible way to design a website. This is the home page of a website which is composed entirely of images. The text you see on the right side is not text at all. It is actually a part of the picture, and more images are used for navigation.

They have no English sentences on the page- just a lot of pictures of products and perhaps a few bullets and some ...

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Use Clear Navigation

The website shown in this image is a complete, chaotic mess. It is an example of a truly bad web design.

Each arrow in the above picture points to links, even though they may not look like links.

  • Some are underlined, some are not.
  • Some are in CAPITAL letters, some are not.
  • Some are in grey, some are in blue.
  • Some are in large font, some are in small font.

Can you figure out how the designer wanted you to navigate this ...

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