Page Titles and Meta Descriptions

When search engines list your website, they use the page title as the heading of the listing. This title is the underlined word in bold, above. The page title is also visible to the visitor in the upper left corner of the browser window.

Meta descriptions are hidden but important tags on your web pages. If you include them, most search engines including Google will use them verbatim underneath the title to describe your website. However, if your descriptions are stuffed ...

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Coding Page Titles and Meta Descriptions

The TITLE tag is a part of a web page that is displayed prominently in search engine listings. It should be 69 characters or less, use proper case, and it should state the purpose of the page. This is an extremely important place to place keywords.

DO NOT put the name of your business into the title of every page. You can do so for your Home page, but do not include your company name in titles for other pages. Put ...

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The Importance of ALT and TITLE Image Tags

Pictures are a valuable way to attract visitors to your website, because visitors search for them using Google, Yahoo and Bing image search.

When an image is placed on a page, there is a space for two tags called ALT and TITLE. These tags are displayed to the user when the mouse hovers over a picture. Both an ALT and a TITLE tag are needed because Internet Explorer supports one, and Firefox (a much better browser) supports the other. They don’t ...

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How To Code ALT and TITLE Image Tags

The example shows a section of HTML code which displays an image called vkitchen.jpg.
Note there is both an alt tag and a title tag with the same text. This is how the HTML should look for pictures used on your website.

The ALT tag is indexed by Google and other search engines, who take it as a description of the picture. The picture then appears in Google image search, which is another important way to get visitors to come to ...

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Use Heading Tags

There are six levels of headings in HTML specified by H1, H2, H3 and so on. H1 headings are the most important and should be used as main headings, followed by H2 sub-headings, then less important H3 headings, and so on.

H1 headings help indicate the key topic of your page to search engines. You should generally have just one H1 heading. H2 headings help describe the sub-topics of your web page to search engines.

The above example shows how these headings ...

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The Most Important Sentence on Your Page

The first sentence in your web page is generally regarded as the most important by Google. Therefore, make sure that it is written effectively.

If you can capture their interest within the first five seconds, then you have another ten to fifteen seconds to hold their interest long enough to encourage them to read your information.

In the above example, the first two sentences provide a clear statement about the purpose of the website. Make your text count!

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