Coding Page Titles and Meta Descriptions

The TITLE tag is a part of a web page that is displayed prominently in search engine listings. It should be 69 characters or less, use proper case, and it should state the purpose of the page. This is an extremely important place to place keywords.

DO NOT put the name of your business into the title of every page. You can do so for your Home page, but do not include your company name in titles for other pages. Put the available 69 characters to better use by composing more effective titles.

The META DESCRIPTION tag is a place where you can place about two English sentences (about 150 characters) which describe the page. Use proper English and sentence capitalization. The description is used verbatim (in most cases) in Google search results.

Do not stuff keyword phrases into either the title or the meta description. Do not repeat phrases over and over.

If you do not follow the above warning, Google will ignore them and invent text of its own, which likely will not be as good as the text you could provide yourself

Where do these go? If you view the source code of a web page, at the top you will see a tag that says <HEAD>. The title and meta description tags go right after it.

If you use a content management system, you will probably find a place to enter the title and meta description under “page properties” or something similar. If you are using WordPress, then we suggest the free add-on “All In One SEO Pack”, which lets you edit both of these for each page or post on your site.

Please Note: Neither titles or descriptions should be ALL CAPS. In particular, descriptions should not consist of marketing hype and should not have exclamation marks. Example: “We are the best!!!! Our products are great!!!” Phrases like this tell the visitor nothing about what your products or services are, and they will not click through to your website.