Website Tips: Nothing To Read Above The Fold

What is “The Fold?”

The fold is the bottom of the web page you are viewing. It is a mistake to put important content below that point (below “the fold”) because visitors must scroll the page in order to see it. They might not. If all they see above the fold is a pretty picture, they may decide that your website is just there to show them stock photography and move on to the next search result.

Put Your Important Content First

Resist the urge to entertain your visitors by using slide shows, videos, and so forth. Such things only serve the ego of the site owner. Visitors want to know that they have reached the right site to meet their needs, and studies show you have about 5 seconds to convince them to stay.

Both Google and your visitors want something to read when they visit your page. Lead with statements to convince the visitor to stay and learn more. Offer a compelling value proposition. Then, show them pictures.

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