The Most Important Sentence on Your Page

The first sentence in your web page is generally regarded as the most important by Google. Therefore, make sure that it is written effectively.

The average website visitor spends about five seconds looking at a web page, before they decide to stay or leave.

If you can capture their interest within the first five seconds, then you have another ten to fifteen seconds to hold their interest long enough to encourage them to read your information.

In the above example, the first two sentences provide a clear statement about the purpose of the website. Make your text count!